A Jaguar Christmas Display

Welcome to “A Jaguar Christmas” display, launched on Wednesday 6 November 2024.

The items on display are from the JDHT archive “Jaguar Ephemera” collection. This contains collectible items which were originally expected to have only short-term usefulness or popularity such as Christmas Cards, Invitations, Menus and Event Stickers. 

The Christmas cards demonstrate both the changing vehicle models and how the company represented itself to its customers through the decades. 

Mock-up for Jaguar Company Christmas card featuring “The New Coventry”, c. 1948, after it was bombed during the Second World War (1939-1945)

Jaguar Company Christmas card featuring the Mark IV on inside cover, c. 1948

Jaguar Company Christmas Party Invitation, 21st December 1948

Jaguar Cars Limited 14th Annual Staff Dinner and Dance Invitation, Friday 18th December 1959

Jaguar Staff Christmas Party Invitation to Mr J Silver, 18th December 1950

Jaguar Staff Party Invitation to Mr R Berry, 17th December 1956

Belgian Motor Co Christmas card featuring the Mark II, 1962

Jaguar Company Christmas card, featuring the XJR (X300), c. 1998

Jaguar Company Staff Christmas Party Invitation, 19th December 1955

Jaguar Company Christmas card, featuring the XJ6 Series 3, 1983

Jaguar (Netherlands) Company Christmas card featuring the XJ220, 1993

Jaguar (Netherlands) Company Christmas card featuring the Daimler Century and 1897 Daimler Grafton Tourer (Phaeton), c. 1996

Enjoy the snowy scenes in The Monte Carlo Rally and Timmins, Northeastern Ontario, Canada, circa 1984/85 during the Cold Weather Testing of the XJ40 and XJ6 Series 3.

Notice the camouflage covering to protect the new design elements of the vehicle:

If you would like to visit the display in person, click the button below: